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For early-stage startups, user onboarding isn’t a checklist. It is where ideas meet reality, where first impressions shape long-term habits, and where products either earn a loyal base or fade into abandoned
Product-led growth lives or dies in the first few minutes a user spends inside a product. Before a sales call, before a demo, before an email nurture sequence, onboarding does the heavy
Agency work follows a different rhythm than internal team projects. Client briefs arrive with loose assumptions, timelines evolve mid-stream, feedback loops stretch longer than planned, and delivery often overlaps with the next
